To strengthen cooperation between insurance companies and their suppliers and expand their areas of influence.

To bring insurance companies and agencies together so they can share their challenges, needs, and expectations.

To ensure that insurance intermediaries stay informed about technological developments and changes.

To bring the insurance industry together with public authorities and ensure that industry requests that can accelerate sectoral development are communicated to the relevant authorities.

To introduce innovative products developed by insurance companies to the industry.

To increase interaction between reinsurance companies participating in the fair and insurance companies and to develop solutions for lines of business where obtaining coverage is difficult.

To support the development of insurance companies’ reinsurance structures, particularly in the field of financial insurance, and contribute to Türkiye’s financial system.

To improve total quality management across the industry by highlighting companies that stand out through their practices and approaches.

To organize joint workshops with insurance companies and insurance agencies and seek answers to questions such as where agencies and insurance companies should position themselves in the future and what their mutual expectations should be.

To invite insurance companies, insurance intermediaries, and insurance loss adjusters operating in Europe to participate as panelists at the fair and to develop exemplary models for Türkiye’s insurance industry.